our story

We are Joyfull Bakery® and we are a part of the Raison D’etre Bakery family.

Raison D’etre Bakery began as a local family run business in the Bay Area, CA in 1994. Since then, Raison D’etre Bakery has earned a glowing reputation and a passionate following of devoted customers due to it’s simple commitment to making delicious products from the finest all-natural ingredients.

In 2015, Joyfull Bakery® was born and we launched our addictively delicious Parmesan Crisps, a regional favorite in Specialty and Natural retail stores, to the rest of the nation!

We have received so much love as the best tasting Parmesan crisp, and we continue on our mission to spread joy by making delicious food with fewer but better ingredients.

The Joyfull Bakery team celebrating our new facility after having experienced a devastating fire in 2020. Nothing can dampen our Joyfull spirits!

our flavor and style 

We believe there’s joy where food is made and shared generously.

At Joyfull Bakery®, we live to eat and it colors everything we do. Food is community, celebration, passion, fun—food is Joyfull, and so are we.

We are all about fewer but better ingredients—ingredients that are simple, all-natural, and high quality—curated and crafted in a way that brings them to life, and always approaching what we make with excitement, integrity and deep caring.

Joy is transferable—from the way we create the foods we make, to the way people share it in their homes with those they care most about or simply, enjoy it on their own. This Joyfull spirit puts a little more generosity into the world, and there’s never too much of that.

We hope to add some joy to your day!